If a Consumer's Ideal State Is Very near or Identical

question 29

Multiple Choice

If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?

• A) opportunity recognition
• B) need recognition
• C) search recognition
• D) no problem recognition

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Definitions:

Cofactor

A nonprotein substance needed by an enzyme for normal activity; some cofactors are inorganic (usually metal ions); others are organic (coenzymes).

Enzymes

Biological catalysts that speed up chemical reactions in cells without being consumed in the process.

Enthalpy

Enthalpy is a measurement of the total heat content of a system, reflecting the energy needed to create a system and the energy needed to make room for it by displacing its environment.

Entropy

A measure of the disorder or randomness in a system, often associated with the second law of thermodynamics.