According to the ________ Hierarchy of Effects, the Consumer Considers

question 13

Multiple Choice

According to the ________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide) .

• A) experiential
• B) habitual
• C) low-involvement
• D) standard learning

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Definitions:

False Consensus

A cognitive bias where individuals overestimate how much others share their beliefs, values, or behaviors.

Spotlight Effect

The spotlight effect is the belief that others observe us more closely than they actually do, overestimating the extent to which our actions and appearance are noted by others.

Lump Sum Bonus

Merit pay that is awarded in a single payment and not built into base pay.

Scanlon Plan

A type of gainsharing program that incentivizes employees to increase productivity through cost-saving measures, sharing the resulting financial gains.