Latrell Finds That Every Time He Goes to Select Athletic

question 66

Multiple Choice

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process in an example of ________.

• A) cognitive dissonance
• B) brand loyalty
• C) ineptness
• D) inertia

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Definitions:

Poisson Distribution

A discrete probability distribution that expresses the probability of a given number of events occurring in a fixed interval of time or space when these events occur with a known constant mean rate and independently of the time since the last event.

Null Hypothesis

A hypothesis in statistics that there is no significant difference or effect, often designated as H0, serving as the default assumption to be tested.

Observed Cell Counts

The actual number of observations or data points that fall into defined categories in a contingency table.

Probabilities

Refers to the likelihood of different outcomes in an uncertain event, usually expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.