A Consumer Can Recognize Problems as Either an Opportunity or a Need

question 8

Multiple Choice

A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase a consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

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Definitions:

Fertility Specialist

A doctor who diagnoses and treats disorders related to fertility, assisting individuals or couples in conceiving.

Behavioral Geneticist

A scientist who studies the role of genetic and environmental influences on behaviors, often through twin and adoption studies.

Genetic Counselor

A healthcare professional who advises individuals and families on the risk, inheritance, testing, and management of genetic disorders.

In Vitro Fertilization

Fertilization, the creation of zygotes, through mixing sperm with ova that have been surgically removed from the woman’s body.