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Why Do People Have a Tendency to Remember Unusual Ads

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Essay

Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?


Definitions:

Experimental Outcomes

Possible results or occurrences that can happen in an experiment, each outcome having a certain probability of occurring.

Objects

Entities, real or abstract, about which data can be collected and analyzed in various contexts, including programming, mathematics, and everyday situations.

Mutually Exclusive Events

Events that have no sample points in common; that is, A ∩ B is empty and P(A ∩ B) = 0.

Sample Points

Individual items or values chosen from a population for the purpose of statistical analysis.

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