Justin Is in Charge of Promoting a Product That Most

question 85

True/False

Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

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Definitions:

Phospholipids

A type of fat molecule that forms the main structural component of cell membranes.

Cholesterol

A type of lipid molecule that is crucial for the formation of cell membranes and serves as a precursor for the synthesis of certain hormones and vitamins.

Steroid

A type of organic molecule with a characteristic structure consisting of four fused rings, playing various roles in the body including as components of cell membranes and as signaling molecules.

Polymers

Large molecules composed of repeated subunits, which can be natural, like DNA, or synthetic, like plastic.