In Its Advertising, an Automobile Company Emphasizes the Fuel Economy

question 13

Multiple Choice

In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?

• A) sentiment needs
• B) biogenic needs
• C) hedonic needs
• D) utilitarian needs

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Definitions:

Wrongful Conviction

The conviction of a person for a crime they did not commit, often due to errors in the legal process.

False Identification

The incorrect recognition or naming of a person or object, often relevant in legal contexts.

Eyewitnesses

Individuals who have directly seen an event occur, whose accounts can provide crucial information for investigations.

Source Misattribution

A memory error where a person remembers the information but forgets the source of that information, leading to potential misinformation.