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A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?
Financial Statements
Official records that detail the financial activities and condition of a business, including the balance sheet, income statement, and cash flow statement.
Intracompany Comparisons
The analysis and comparison of financial data or operational metrics within the same company over different periods or between different departments.
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