What Does the Sleeper Effect Suggest About Source Credibility

question 67

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over less positive sources can be erased over time.

---

Definitions:

Market Price

The current price at which an asset or service can be bought or sold in the marketplace.

Call Premium

The additional amount above the bond's face value that the issuer must pay to redeem it before maturity.

Unexpectedly Announces

Refers to unforeseen news or disclosures by a company that can significantly impact its stock price and investor perceptions.

Dividend

A dividend is a payment made by a corporation to its shareholders, usually in the form of cash or stock, from its profits or reserves.