A Common Practice Among Advertisers Is to Create New Relationships

question 86

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?

• A) subliminal persuasion
• B) figure-ground projection
• C) semiotic relationships
• D) consumer-modeling connections

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Definitions:

Critical Industrial Relations School

An academic perspective focusing on the study of employment relations, emphasizing power dynamics, labor processes, and the critical analysis of management and labor union strategies.

Social Order

The organized system of social structures and institutions that collectively govern the behavior and expectations of a society's members.

Human Resource Management

The strategic approach to the effective management of people in a company or organization such that they help their business gain a competitive advantage.

Equal Bargaining Power

A condition in labor negotiations where both the employer and employees (or their representatives) have similar negotiating strength and influence.