The Elaboration Likelihood Model (ELM) Assumes That, Under Conditions of High

question 40

True/False

The Elaboration Likelihood Model (ELM) assumes that, under conditions of high involvement, we take the peripheral to persuasion. Under conditions of low involvement, we take a central route instead.

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Definitions:

Corporate Social Responsibility

A strategy where businesses incorporate considerations for social and environmental impacts into their operations and relationships with stakeholders.

Community Relations

Efforts by a company or organization to establish and maintain a positive relationship with the communities in which it operates.

Good Citizen

A term referring to an individual who actively contributes to the welfare of the community and participates responsibly in civic life.

Tax-Paying Entity

A term used to describe any individual, business, or organization that is legally required to pay taxes to a governmental authority.