A Well-Known Segmentation System Based on How Consumers Agree or Disagree

question 68

Multiple Choice

A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________.

• A) the Likert scale analysis
• B) the AIO measurement analysis
• C) the VALS™ (the Values and Lifestyles) system
• D) the PRIZM™ Cluster system

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Definitions:

Foreign Investments

Investments made by individuals, companies, or governments in assets or business ventures in another country.

Charitable Donations

Financial or material contributions made to non-profit organizations or causes without expecting anything in return.

Unfavorable Balance

A situation where a country imports more than it exports, resulting in a trade deficit.

Balance of Trade

The difference in value between a country's imports and exports over a given period, indicating trade surplus or deficit.