There Are Many Props and Settings Consumers Use to Define

question 10

Multiple Choice

There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the ________.

• A) identity marketing
• B) market targeting
• C) compensatory consumption
• D) extended self

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Definitions:

Distance Scanned

The measure of how far a scanning or detection system can effectively observe or analyze.

Dual Code

A theory suggesting that information is stored in the brain in two distinct forms: visual imagery and verbal symbols.

Paivio’s Hypothesis

A theory that suggests that visual and verbal information are processed differently and along separate channels in the human mind, enhancing memory.

Long-Term Memory

The phase of the memory system that is capable of storing a large amount of information for periods ranging from hours to decades.