Examlex
Felicia knows that drinking water is much better for her skin than drinking soda. Even though the soda is tempting, her health needs speak louder and she chooses water. This example illustrates a person choosing to meet utilitarian needs.
Alibaba Group
A Chinese multinational conglomerate specializing in e-commerce, retail, internet, and technology.
Innovation
The process of creating new ideas, products, or methods, often leading to significant progress or change.
Uncertainty
The lack of surety or predictability in events, conditions, or outcomes.
Market-Creating Innovations
Products or ideas that meet the needs of a group of potential consumers whose needs have not been met before.
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