When M&M's Put Consumers' Names and Faces on Their Candy

question 77

Multiple Choice

When M&M's put consumers' names and faces on their candy, this is an example of ________.

• A) mass marketing
• B) mass consumer needs
• C) mass customization
• D) mass distribution

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Definitions:

Liabilities

A company's legal financial debts or obligations that arise during the course of business operations, to be settled over time through the transfer of economic benefits including money, goods, or services.

Cash Payment

A transaction in which the payment for a good or service is made with cash at the time of purchase.

Cash Register Tape

A continuous roll of paper that records the transactions processed through a cash register, serving as a transactional record.

Cash Over and Short

An account used to report the discrepancies between the physical cash on hand and the recorded amounts in the books.