Samantha Is Passing Down the Cereal Aisle When She Spots

question 70

Multiple Choice

Samantha is passing down the cereal aisle when she spots a box of Frosted Flakes cereal featuring Tony the Tiger on the box front. She remembers the taste of the cereal and how much fun she had talking to Tony while she ate her cereal as a kid. She buys a box and leaves the cereal aisle without examining any other cereal products. What aspect of the retrieval process did Samantha use in her product search process?

• A) salience
• B) the von Restorff effect
• C) the spacing effect
• D) state-dependent retrieval

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Definitions:

Social Media Industry

Refers to the sector that revolves around the development and maintenance of social media platforms and services, which enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.

Micro-influencer

An individual with a smaller but highly engaged following on social media platforms, known for niche expertise or content.

Specific Focus

The act of concentrating efforts and resources on a particular area or subject to achieve goals or results more efficiently.

Community

A place where a group of people with similar interests come together online.