When Coke Weaves a Sound into a Piece of Music

question 36

Multiple Choice

When Coke weaves a sound into a piece of music, the advertisement is using ________.

• A) sound marketing
• B) audio watermarking
• C) sound watermarking
• D) music marketing

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Definitions:

Organization

The act of arranging or structuring elements in a systematic way to achieve certain goals or objectives.

Humanistic

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer but also through the eyes of the person doing the behaving.

Motivation

The internal drive or process that stimulates, directs, and maintains behaviors towards achieving personal or organizational goals.

Generalize

The act of drawing broad conclusions from specific instances.