A Billboard Is Positioned Beside a Busy Highway

question 37

Multiple Choice

A billboard is positioned beside a busy highway. However, the merchant that has purchased the billboard complains that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

• A) the intensity threshold
• B) the differential threshold
• C) the absolute threshold
• D) the relative threshold

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Definitions:

Cooperative Basis

A foundational principle for organizations or enterprises that are owned and run jointly by their members, who share the profits or benefits.

Private Property

The legal right to own, use, and manage property, which is protected by law from unauthorized use by others.

Robert Owen

A 19th-century Welsh social reformer and one of the founders of utopian socialism and the cooperative movement.

Model Factory Village

A planned community designed during the Industrial Revolution to house factory workers, often including amenities and facilities intended to improve workers' living conditions and productivity.