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A Process by Which the Way a Word Sounds Influences

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A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.


Definitions:

Basic Earnings Per Share

A measure of a company's profitability that shows how much of its profits are allocated to each share of common stock.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, though the market capitalization remains unchanged.

Basic Earnings Per Share

A calculation that measures the profitability available to a company's common shareholders, dividing net income by the number of common shares outstanding.

Convertible Securities

Financial instruments, such as bonds or preferred shares, that can be converted into a specified number of another type, typically common stock, at a predetermined price.

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