Examlex
Individuals have different absolute thresholds for visual and aural stimuli. This fact supports the statement that subliminal advertising would need to be tailored to the individual in order to be effective.
After-tax Cost
The expense of an investment or operation after accounting for the impact of taxes, reflecting the true cost to the investor or business.
Cost of Equity
The return a company requires to decide if an investment meets capital return requirements, often used in the capital asset pricing model to determine the risk-adjusted costs of financing.
Pre-tax Cost
The cost of an investment or expense before the effect of taxes is taken into account.
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