A Strategy That Aligns a Company Brand with a Cause

question 74

Multiple Choice

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

• A) ethic marketing
• B) social marketing
• C) response marketing
• D) cause marketing

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Definitions:

Deadweight Loss

Deadweight loss is an economic inefficiency that arises when a market outcome is not optimal, resulting in a loss of total surplus due to factors like taxes or monopolies.

Supply

The total amount of a product or service that is available for purchase at any given time.

Elastic

Describing a situation in economics where the demand or supply for a good or service significantly changes in response to changes in price.

Tax Rates

The percentage at which an individual or corporation is taxed, which can vary based on income level, type of goods or activities.