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Why Are Disabilities Among Consumers an Issue of Concern for Marketers

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Why are disabilities among consumers an issue of concern for marketers?


Definitions:

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.

Repatriation

The process of returning a person to their country of origin or citizenship, often used in the context of employees returning home after international assignments.

Foreign Assignments

Work tasks or roles allocated to employees in a location outside of their home country, typically as part of international business operations.

Parent Company

A corporation that owns enough voting stock in another firm to control its management and operations by influencing or electing its board of directors.

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