Why Is Age a Common Demographic Category Used in Understanding

question 75

Multiple Choice

Why is age a common demographic category used in understanding consumer behavior?

• A) Different age groups have different wants and needs.
• B) Age is easier to categorize than gender.
• C) Generational groups tend to be similar.
• D) All of the above.

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Definitions:

Trigger

An event, situation, or condition that initiates a reaction or a series of reactions.

Emotional

pertains to the affective aspect of human psychology, influencing how people feel about and react to brands, advertisements, products, and services.

Sentiment Analysis

The process of using natural language processing and text analysis techniques to understand and categorize opinions expressed in text.

Strength of Feeling

The intensity or depth of an individual's emotional response or attachment to an idea, object, or entity.