What Is Database Marketing? Why Is It So Widely Used

question 88

Essay

What is database marketing? Why is it so widely used by today's marketers?

---

Definitions:

Capital Gains Yield

The percentage increase in the market price of a security over a specified time frame, not including dividends.

Market Value

The rate at which the market currently facilitates the buying or selling of assets or services.

Total Return

Total Return is the complete return on an investment over a specified time period, encompassing both capital gains and dividends or interest.

Financial Markets

Platforms where individuals and entities can trade financial securities, commodities, and other fungible items of value at low transaction costs.