In Implementing New Technology, the Change Agent Should

question 35

Multiple Choice

In implementing new technology, the change agent should:

• A) be alert to resistance.
• B) continually gather and process information relating to the change.
• C) be willing to customise the new technology to best meet the needs of the local situation.
• D) All of the options listed
• E) None of the options listed

---

Definitions:

Campaign Assets

The tangible and intangible items that are used to support and promote a campaign, including visuals, content, and digital resources.

Bridging Social Capital

Social networks that connect individuals from diverse backgrounds, providing access to new information and opportunities through weak ties rather than close relationships.

Reputational Capital

The value derived from an entity's positive reputation, influencing customer loyalty, trust, and business opportunities.

Marcom Plan

Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.