A(n) __________ Is the Strategic Use of the Internet to Gain

question 90

Multiple Choice

A(n) __________ is the strategic use of the Internet to gain competitive advantage.

• A) focused differentiation strategy
• B) contemporary strategy
• C) supply chain strategy
• D) e-business strategy
• E) growth strategy

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Definitions:

Marketing Strategy

An organization's integrated plan for reaching specific marketing-related objectives within a given timeframe, involving the marketing mix, segmentation, targeting, and positioning.

Controls

Mechanisms or procedures established by an organization to direct, regulate, or manage its activities, operations, or systems to ensure accuracy, efficiency, and compliance.

Shareholders

Individuals or entities that own shares in a company, giving them ownership interests and possibly influencing the company's decisions.

Profit

represents the financial gain obtained when the revenue from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.