The Use of __________ in the Pursuit of Competitive Advantage

question 67

Multiple Choice

The use of __________ in the pursuit of competitive advantage is rapidly evolving with the support of information technology that allows organisations to maintain intense communication with customers as well as to gather and utilise data regarding the customers' needs and preferences.

• A) customer relationship management
• B) value chain management
• C) total quality management
• D) supply chain management
• E) internal customer management

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Definitions:

CIOs

Chief Information Officers, the executives responsible for managing and overseeing an organization's information technology strategies.

Career Opportunities

Potential job openings and career paths that are available to individuals, allowing for professional growth and advancement.

ERPs

Enterprise Resource Planning systems integrate various functions and departments of a company into one comprehensive IT system to streamline processes and information across the organization.

FAISs

Financial Accounting Information Systems, which are specialized systems designed to support financial accounting and reporting activities.