Which of the Following Statements Holds True for a Global

question 4

Multiple Choice

Which of the following statements holds true for a global brand?

• A)It refers to the brand name of a product that has worldwide recognition.
• B)It refers to the marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
• C)It refers to products that make the world less flat because of lack of recognition across countries.
• D)It refers to the product that is distributed nationally under a brand name owned by the producer or distributor.
• E)It refers to the changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

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Definitions:

Novel

A fictitious prose narrative of book length, typically representing character and action with some degree of realism.

Early Adopters

Individuals or businesses that start using a new product, service, or technology soon after it is launched, before the majority of others.

IDEATE Method

A process or approach in innovation and problem-solving that focuses on generating, developing, and communicating new ideas.

Eli Whitney

An American inventor best known for inventing the cotton gin, a significant invention in the agricultural sector.