Organizations That Are Involved in the Process of Producing,promoting,and Delivering

question 106

Multiple Choice

Organizations that are involved in the process of producing,promoting,and delivering company products to its user but are not active participants in selling of the products are referred to as _____.

• A)supply chains
• B)marketing channels
• C)mail-order wholesalers
• D)drop shippers
• E)off-price retailers

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Definitions:

Recruiting

Any activity carried on by the organization with the primary purpose of identifying and attracting potential employees.

Lead-The-Market Pay Strategy

A compensation strategy where an organization aims to offer higher salaries than its competitors to attract and retain top talent.

Employment-At-Will Policy

A legal doctrine stating that an employer can terminate an employee at any time for any reason, except an illegal one, and vice versa.

Image Advertising

Advertising designed to create a positive image of a company or brand rather than promoting a specific product or service.