A Product-Dominant Approach to Marketing Is Based on the Belief

question 119

Multiple Choice

A product-dominant approach to marketing is based on the belief that:

• A)enjoyment of a product and its disposal are important in understand consumer needs.
• B)marketers should consider what services it takes for the customer to acquire their offerings.
• C)sales personnel and marketing can drive consumerism.
• D)the best way to capture market share is to create and manufacture better products at lower prices.
• E)marketers should assess the value customers place on products in their daily lives.

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Definitions:

Mechanical Isolation

A form of reproductive isolation where two species are prevented from interbreeding due to physical incompatibilities that prevent successful mating or fertilization.

Magic Traits

Specific traits in evolutionary biology that influence both mate choice and survival, facilitating speciation.

Genome

The complete set of genetic material, including all of the genes and their sequencing information, present in an organism or a cell.

Speciation

The process by which new distinct species evolve from a single ancestral species through geographic, ecological, or behavioral isolation and subsequent genetic divergence.