Explain the Difference Between a Targeted Marketing Strategy and a Mass

question 57

Essay

Explain the difference between a targeted marketing strategy and a mass marketing strategy.

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Definitions:

Privity of Contract

The rule that only the individuals or entities who are parties to a contract can have rights or duties imposed by the contract itself.

Statutory Assignment

The transfer of rights or benefits from one party to another in accordance with specific statutes or laws.

Equitable Assignment

The transfer of rights or benefits from one party to another, recognized by equity and intended to be binding, often used in absence of formal legal assignment.

Novation

A legal process where a new contract replaces an existing one, transferring rights and obligations from the original party to a new one.