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What Methods Do Firms Utilize to Better Understand Their Current

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What methods do firms utilize to better understand their current customers so as to build stronger relationships?


Definitions:

Primitive Urges

Basic, innate desires or instincts that motivate behavior.

Exposure And Response Prevention Therapy

A form of cognitive-behavioral therapy aimed at reducing compulsive behaviors by encouraging patients to confront their fears and decrease their sensitivity to them.

Obsession

Persistent and intrusive thoughts, impulses, or images that cause significant anxiety or distress.

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession, or according to rules that must be applied rigidly.

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