Which of the Following Segmentation Categories Answers the Question,"How Do

question 32

Multiple Choice

Which of the following segmentation categories answers the question,"How do my customers live their lives?"

• A)Demographic
• B)Behavioral
• C)Geographic
• D)Psychographic
• E)Geodemographic

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Definitions:

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

INFOPAGES

This term seems too general or ambiguous without further context and does not appear to be a standard key term. NO.

Social Audit

An evaluation of a company's social responsibility and its impact on society and the environment.

Cause Marketing

A marketing strategy where a non-profit entity and a for-profit company collaborate for shared advantages.