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What Methods Do Firms Utilize to Better Understand Their Current

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Essay

What methods do firms utilize to better understand their current customers so as to build stronger relationships?


Definitions:

Contract Manufacturer

A company hired to produce goods on behalf of another organization, providing specialized manufacturing services.

Bullwhip Effect

A phenomenon where inaccurate or distorted demand information in the supply chain causes drastic swings in inventory levels upstream.

Demand Variability

Fluctuations in customer demand over a period, impacting inventory management, production planning, and supply chain efficiency.

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