List and Briefly Describe the Eight Categories of Consumers Established

question 17

Essay

List and briefly describe the eight categories of consumers established by the VALS survey.

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Definitions:

Britain and France

Two major European powers with a long history of rivalry, conflict, and cooperation that have had significant influences on global politics, culture, and economics.

Piedmont-Sardinia

A kingdom in northwestern Italy, which played a leading role in the Italian unification movement of the 19th century, led by its Prime Minister, Count Camillo di Cavour.

Giuseppe Mazzini

An Italian politician, journalist, and activist for the unification of Italy in the 19th century, who passionately promoted democracy and republicanism.

Italian Nationalism

A political and social movement that emerged in the 19th century, aimed at the unification of the various states and territories of Italy into a single nation-state.