The Longevity Effect Results In

question 9

Multiple Choice

The longevity effect results in:

• A)buyers being more likely to try related products offered by marketers.
• B)increased purchases as a consumer approaches the next level of benefits.
• C)a strong online community.
• D)the lengthening of a customer's lifetime value over time.
• E)members ignoring marketing communications by the competitor.

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Definitions:

Gross Margin Ratio

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, illustrating how effectively a company uses labor and supplies in production.

Gross Profit

The difference between revenue and the cost of goods sold before deducting operating expenses, interest, and taxes.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the financial health of a company’s core activities.

Net Sales

The amount of revenue generated from goods or services sold after deducting returns, allowances, and discounts.