Using an E-Commerce Site to Market and Sell Products Is

question 28

Short Answer

Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.

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Definitions:

Governing Principles

Fundamental rules or laws that dictate the operation or management of an organization, system, or set of beliefs.

Defense Mechanism

Psychological strategies brought into play by various entities to cope with reality and to maintain self-image.

Repression

In psychoanalytic theory, the unconscious exclusion of painful impulses, desires, or fears from the conscious mind.

Emotional Upset

A state of distress or agitation resulting from strong feelings of disappointment, sadness, or frustration.