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What is involved in the AIDA model?
Unemployment Rate
The fraction of the employment sector that is not employed and is earnestly looking for work.
Nominal Wage
The wage paid to employees in current currency terms, without adjustment for inflation, representing the face value of earnings.
Real Wage
The purchasing power of wages, adjusted for inflation, reflecting the actual goods and services that can be bought.
Inflation Rate
The measure of inflation through the rising cost of goods and services, which diminishes the power of currency.
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