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What Types of Questions Should Marketers Ask When Gauging the Credibility

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Essay

What types of questions should marketers ask when gauging the credibility of secondary data?
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Definitions:

Scientific Process

A methodological approach to research and discovery based on empirical and measurable evidence subject to specific principles of reasoning.

Logical-Derivative Reasoning

The ability to apply logical rules to derive new information or conclusions from given statements.

Response Inhibition

The cognitive process involved in resisting the urge to exhibit impulsive behavior.

Selective Attention

The cognitive process by which a person focuses on one particular object or task while ignoring other stimuli.

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