Examlex
Market research is the process of researching a specific market to determine its _____ and _____.
Sales Mix
Sales mix is the proportion of different products or services that compose the total sales of a company, influencing overall profitability.
Profit-Volume Chart
A graphical representation that shows the relationship between a firm's profits and its volume of sales.
Cost-Volume-Profit Chart
A graphical tool used in managerial accounting to analyze how changes in cost and volume affect a company's profit.
Contribution Margin
The gap between a product's sales revenue and its variable expenses, which serves to offset fixed costs and produce earnings.
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