Discuss Petty and Cacioppo's (1986)elaboration Likelihood Model

question 11

Essay

Discuss Petty and Cacioppo's (1986)elaboration likelihood model.

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Definitions:

Paradox Of Thrift

The economic theory suggesting that increased saving in the aggregate can lead to a decrease in economic growth, income, and spending.

National Output

National output is the total value of services and goods produced by a country's economy over a specified period of time, essentially synonymous with Gross Domestic Product (GDP).

Saving Function

As income rises, saving rises, but not as quickly.

MPC (Marginal Propensity To Consume)

The proportion of an increase in income that a consumer spends on additional goods and services, rather than saving.