What Step in Monroe's Motivated Sequence Occurs When a Speaker

question 46

Multiple Choice

What step in Monroe's motivated sequence occurs when a speaker asks his or her audience to visualize a future where the need has been met or the problem solved?

• A)action
• B)attention
• C)need
• D)satisfaction
• E)visualization

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Definitions:

Seasoned Offering

Refers to the issuance of additional securities by a company that has previously issued securities to the public and is therefore considered a more established issuer.

Stock Price

The going rate for buying or selling a single share of a firm's stock in the marketplace.

News Release

An official statement issued to the media and the public to announce significant or notable information about a company, government, or organization.

Holder-of-record Date

The specified date set by a corporation by which one must be registered as a shareholder to be entitled to receive dividends or participate in certain corporate events.