The Advertising Manager for Roadside Restaurants, Inc

question 10

Multiple Choice

The advertising manager for Roadside Restaurants, Inc., needs to decide whether to spend this month's budget for advertising on print media, television, or a mixture of the two. She estimates that the cost per thousand "hits" (readers or viewers) will vary depending upon the success of the new cable television network she plans to use, as follows:

If she uses the maximin criterion, which advertising strategy will she use?

• A)print
• B)mixed
• C)television
• D)either print or mixed
• E)either mixed or television

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Definitions:

Money Supply

The total amount of money available in an economy at a specific time, including cash, bank deposits, and other liquid assets.

Price Level

A summarial mean of present prices for goods and services in the broad economy.

Unemployment

The situation when individuals who are capable of working and are looking for a job cannot find employment.

U.S. Newspapers

Print or digital publications in the United States that provide news, analysis, opinion, and features on a variety of topics.