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The owner of a greenhouse and nursery is considering whether to spend $6,000 to acquire the licensing rights to grow a new variety of rosebush, which she could then sell for $6 each. Per-unit variable cost would be $3. How many rosebushes would she have to produce and sell in order to make a profit of $6,000?
Good-News Message
A communication technique used in business writing or email to convey positive or favorable information to the recipient.
Subtle Sales Messages
Indirect or not immediately apparent marketing messages aimed at persuading consumers.
Direct Sales Messages
Communications focused on promoting and selling a product or service directly to the consumer.
Persuasive Arguments
Statements designed to convince or influence others to accept a particular point of view.
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