Increasing the Service Offered to the Customer Makes It More

question 61

Multiple Choice

Increasing the service offered to the customer makes it more difficult to compete on the basis of:

• A)order qualifiers.
• B)customization.
• C)quality.
• D)price.
• E)flexibility.

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Definitions:

Product Differentiation

The process used by businesses to distinguish their products from similar offerings by competitors to attract a specific target market.

Coke

A carbonated soft drink that is produced by The Coca-Cola Company, or a fuel made by heating coal or oil in the absence of air.

Price Fixing

An illegal agreement between participants in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain market conditions so that the price is maintained.

Cooperative Behavior

Actions taken by individuals or organizations that are designed to benefit others or achieve a common goal through collaboration.