The Statistic Used to Measure the Association Between Two Nominal

question 12

Multiple Choice

The statistic used to measure the association between two nominal variables is:

• A) Correlation
• B) Chi-square

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Definitions:

Organizational Buyers

These are entities such as businesses, governments, and institutions that purchase goods and services for use in their own operations, for resale, or for manufacturing other products.

Electronic Exchange

A digital marketplace where buyers and sellers trade goods, services, or securities via electronic systems.

Specialty Electronics Stores

Retail outlets focused on selling specific or high-end electronic goods and gadgets to a niche market.

Indirect Marketing Channel

A pathway for selling products or services that involves intermediaries or middlemen between the producer and the consumer.