Which of the Following Is True of Focus Groups

question 15

Multiple Choice

Which of the following is true of focus groups?

• A) Focus groups aren't effective for accessing social influence (e.g., consumer or voting behavior)
• B) Group effect can produce an over-acceptance of extremist views
• C) Focus groups don't produce much depth or breadth of information

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Definitions:

Continuous Random Variable

A variable that can take an infinite number of potential values within a certain range.

Standard Normal Curve

A symmetric bell-shaped curve representing a normal distribution with a mean of zero and a standard deviation of one.

Standard Normal Variable

A random variable that follows a normal distribution with a mean of zero and a standard deviation of one.

Z-score

A measure of how many standard deviations an element is from the mean of its distribution.