The Spiral of Silence Theory Suggests That People May Perceive

question 16

True/False

The spiral of silence theory suggests that people may perceive they hold a minority opinion and may choose to remain silent in a group such as a focus group.

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Definitions:

Optimal Point

The most favorable position or condition that yields the maximum benefit or efficiency in a given situation, such as in investment or production.

Credit Policy

Rules a business adheres to for assessing a customer's eligibility for credit and the stipulations under which it is offered.

Opportunity Cost

The most valuable alternative that is given up if a particular investment is undertaken.

Incremental Cost

The additional cost incurred to produce one more unit of a product or service.