The Pressures That Drive Book Publishers Such as Cambridge University

question 14

Multiple Choice

The pressures that drive book publishers such as Cambridge University Press to integrate and coordinate their activities across national boundaries are primarily _________.

• A) Economic
• B) political
• C) social
• D) organizational

---

Definitions:

Strategic Plan

A document that outlines an organization's long-term goals and the actions needed to achieve them, focusing on setting priorities and allocating resources.