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According to an Article in McKinsey Quarterly on June 2012

question 25

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According to an article in McKinsey Quarterly on June 2012 ,about 40 percent of the growth of the global economy over the next 15 years will be generated in 400 midsized emerging-market cities.What are implications of this statement for MNEs in advanced and emerging economies?


Definitions:

Household Money

Refers to the total income or financial resources available to all members living within a single household, which is used for daily expenditure and savings.

Talcott Parsons

An American sociologist known for his development of social action theory and for his role in the structure-functionalism school of thought.

Instrumental Roles

Refer to the practical, task-oriented functions within a family or work setting, traditionally associated with male roles.

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A psychological eating disorder characterized by cycles of binge eating followed by purging to prevent weight gain.

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